Britain First, an offshoot of the British National party, has been rapped by the advertising watchdog for using official royal symbols on its website and activists’ uniform without permission.
The far right party, which contested May’s local and European elections, campaigned in Yorkshire wearing flat caps and green jackets embossed with the party logo, which features the royal crown and the words “Taking our country back” and “Rule Britannia”. The jackets, as well as other clothing including a beanie hat and hoodie, are for sale on the group’s website.
The Advertising Standards Authority investigated the site after a complaint that it breached the Committee of Advertising Practice code on use of the royal crown. It said Britain First had breached the advertising code by not responding to its enquiries and by using the royal images without proper permission. However, it has no power to rule on the use of the crown image on the group’s uniform.
Paul Golding, the party leader, said the group had already removed images of a T-shirt featuring an official royal crest but would continue to use its logo, including the crown. “We’ve checked it out with our solicitors and it’s used by multiple organisations up and down the country. It’s not an official crown, it’s something we’ve designed with a graphic designer,” he said. Golding also dismissed the ASA as a “toothless quango with no power which no one takes any notice of”.