Monday September 24^th saw the launch of a national media campaign which aims to correct misconceptions about Islam and British Muslims. The nationwide campaign is designed to educate the general public about the real views of British Muslims. ‘Islam Is Peace’ aims to break down barriers of suspicion and division, challenge stereotypes, combat prejudice, and offer an opportunity for strengthening the values of respect, tolerance and peaceful co-existence.

The official launch of the campaign will take place on the 1^st of October. It will be attended by prominent figures from civil rights groups, politicians, community leaders and representatives of all faith groups.

Praising the initiative, MCB Secretary General Dr Muhammad Abdul Bari said: “The silent majority of Muslims are coming forward and now challenging the misleading and negative assumptions of our faith that exist in sections of our media. It is a brave undertaking”.

Dr Hany El Banna OBE President of Islamic Relief Worldwide said “We are pleased to support this initiative by young British Muslims who are standing up for their faith and their country. It is a commendable act of citizenship and reaching out to the wider community.”

British Muslim Initiative press release, 24 September 2007